![]() Your investment may not qualify for investor protection in your country or state of residence, so please conduct your own due diligence or obtain advice where necessary. This site is not intended for use in jurisdictions in which the trading or investments described are prohibited and should only be used by such persons and in such ways as are legally permitted. The information on this website is general in nature so you must consider the information in light of your objectives, financial situation and needs. Nothing on this website is an endorsement or recommendation of a particular trading strategy or investment decision. WARNING: The content on this site should not be considered investment advice and we are not authorised to provide investment advice. Registered Address: Finixio Ltd Tower 42 25 Old Broad Street London EC2N 1HN.Though Facebook resists sharing country specific revenue, its growth in India has been consistent with 2 million new users being added every month in India. While the US and Canada have more or less reached to the brink, Asia and Rest of the World are showing a consistent growth. Facebook’s total monthly user count increased 3.36% this quarter and 16% year-over-year (172 million), in the US + Canada it only grew 1% from 199 million to 201 million in Q4. Facebook’s mobile-only user count increased significantly from 254 million in Q3 2013 to 296 million in Q4.Ĥ. Mobile is witnessing 556 million daily mobile users up from 507 million in Q3, and 945 million monthly mobile users up from 874 million.ģ. Overall Facebook has hit 757 million total daily users and a cool 1.23 billion monthly users up from 1.19 billion in Q3 2103.Ģ. Revealing the global web and mobile figures Facebook added:ġ. The social network also highlighted that it now earns 53% of ad revenue from mobile, or $1.37 billion of its $2.59 billion revenue comes from mobiles. During the call Facebook posted it as one of the most strong quarters of 2013 with revenues of $2.59 billion and earnings per share of $0.31. The India numbers come close on the heels of the Facebook Q4 2013 earnings call. How to Watch Love Island UK From Abroad. ![]() However, since their business models tie to their revenue-generation efforts, understanding the trends in monthly active users is worth the time and effort. Variations in user metrics can make it difficult to compare social-media companies to one another. I hope I've helped show that understanding social-media businesses is an inexact science. What's more, even as it has improved its ARPU in recent quarters, Twitter's relatively singular focus on microblogging hasn't expanded its advertising opportunities much. Because of the dearth of product innovation in recent years, Twitter has been unable to attract large numbers of new users. The microblogging pioneer's recent struggles are on full display in the numbers we've seen. Case in point: Facebook's recent Q3 earnings report saw its sales rise 59% year over year, while net income surged 166% over a year prior.įinally, we turn to Twitter. Turning to Facebook, the world's largest social network's mix of moderate ARPU and massive user scale has been an incredibly profitable formula, especially as the effects of operating leverage continue to fuel outsize profit growth. It's equally important, if not more so, to understand how much money each service can derive from each user. Understanding the number of users that access a social-media platform only tells one part of the story. As such, investors need to make the extra effort to understand what the user information they're looking at means, since gaining a true apples-to-apples comparison is challenge Monthly active users don't tell the whole story ![]() The point of all of this is that the ways in which social-media companies such as Facebook, Twitter, and LinkedIn define and report their user statistics is up to the companies themselves. For example, a user must log in and use Facebook at least once a month to qualify as a monthly active user in its financial reports, whereas for Twitter, an account must simply follow 30 other Twitter accounts and must also be followed by one-third of the accounts it follows to qualify as an active user. ![]() Making matters more complex still, these companies define what constitutes an "active" user differently. LinkedIn discloses its total registered users (467 million) and its MAU figure, but not much else. Twitter, on the other hand, discloses only the MAU figure in the chart and its DAU growth rate (7%), but not aggregate DAUs. For example, in addition to the MAU figure in the preceding chart, Facebook also reports daily active users (DAUs) of 1.18 billion, mobile DAUs of 1.09 billion, and mobile MAUs of 1.66 billion. Social-media user numbers: an inexact scienceįacebook, Twitter, and LinkedIn each provide a different set of audience statistics, which can make comparing one to another somewhat challenging.
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